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10 Tips For Managing Creative People

19/06/2013

Veteran creative directors Evan Fry and Dave Swartz are charged with managing, inspiring, and organizing the creative staff at (...)
Veteran creative directors Evan Fry and Dave Swartz are charged with managing, inspiring, and organizing the creative staff at agency CPB. Here, they outline some of what they’ve learned about getting the best from the people we call "creatives." When the Harvard Business Review published a post called Seven Rules For Managing Creative People a few months back, the reaction was an almost universal, Oh, please! This was due to the fact that most of the advice in the piece was bizarrely off base ("surround them with semi-boring people." What?), but also because of the patronizing tone and the assumption that "creatives" are a breed of brats demanding a different set of operating instructions. That said, the topic is a valid one--there is an art to getting the most out of your teams of creative professionals. When the job is to conjure the next brilliant idea out of thin air, against deadline, via a combination of inspiration, hard work, experience, intuition, and confidence, getting the best work out of creative people on a consistent and efficient basis can be tricky business.Read Full Story    
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