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Facebook enhances video metrics for its budding group of content creators

18/02/2016

Facebook’s decision to go all-in on video seems like its paying off — you can’t scroll through your Newsfeed anymore without (...)
Facebook’s decision to go all-in on video seems like its paying off — you can’t scroll through your Newsfeed anymore without one video (silently) autoplaying on your feed. They’re sticky, and the social media platform knows it. So that’s why it’s no surprise that in a blog post today, the company announced that it would provide enhanced video metrics on its ‘Page Insights’ tab for brands and content to make better adjustments to content. The new metrics include a ‘Minutes Viewed’ stat to help people understand how many total minutes people have watched a particular video for, and ’10-second Views,’… This story continues at The Next Web
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