Facebook’s Parse now lets you A/B test push notifications for free
03/11/2014
Today, Parse is adding a new feature to its platform, Parse Push Experiments. The new tool now lets you easily create A/B tests for (...)
Today, Parse is adding a new feature to its platform, Parse Push Experiments. The new tool now lets you easily create A/B tests for push so you can study the analytics data and see what content or timing is most effective. To try it, you just need to open up Parse’s push Web console and then allocate some users into a test group. You can then send each group a different message. Afterwards, you’ll see the push console give you real time metrics about the two test groups, including a statistical confidence value on any differences in performance. Finally, you... This story continues at The Next Web