Heineken’s Lost Plan To Build Houses Out Of Beer Bottles
31/05/2013
In the 1960s, Heineken proposed a novel idea: rectangular "World" bottles that could double as bricks for affordable housing. And (...)
In the 1960s, Heineken proposed a novel idea: rectangular "World" that could double as bricks for affordable housing. And it’s not nearly as crazy as it sounds. Here’s a design anecdote that is sure to light up your next cocktail party. While Miller, Bud, Coors, and even Heineken are all redesigning their for more shelf appeal, in the 1960s, Heineken briefly introduced a different bottle for an entirely different reason. A bottle standing upright is surprisingly up to code.It was called the Heineken World Bottle (or WOBO), designed by architect John Habraken after then-CEO "Freddy" Heineken had an epiphany. While visiting the island of Curaçao, Heineken was bothered by the mass amounts of trash--including his own bottles--and the lack of housing. His solution? Make a bottle that could serve as a brick when it’s finished. From Cabinet:Read Full Story