I have a lot of friends who
work in Hollywood, and a fair number to
work in advertising. When I talk about
with any of them they all tell me the same universal fact: People love
but hate commercials. Nothing frustrates a viewer more
when than
when they’re really into the story of the latest episode of their favorite TV show and then the channel cuts away for a regularly scheduled break. But
commercials are just a fact of life. Without them 99% of
programming would not exist. Commercials are how the networks make the money to make the shows that you love to watch for “free.” And since the birth of
in the early 20th century, there was little a viewer
do to get around a commercial. Then came the 21st century and Tivos and DVRs. And though these new digital devices that allowed viewers to record their favorite shows and skip the commercials were a godsend to consumers, it pissed advertisers off to no end. You just can’t imagine.Read Full Story