Report: People in emerging markets prefer big smartphones. Here’s why.
14/08/2014
Apple is strongly rumored to be preparing to release a larger version of the iPhone next month. While the company is almost certain (...)
Apple is strongly rumored to be preparing to release a larger version of the iPhone month. While the company is almost certain to retain its focus on the high-end smartphone market, its strategy appears to be propelled by a growth in large-screened devices which began in Asia and is taking off in emerging markets. A new report from reputed market research firm Jana suggests that consumers in emerging markets favor with a screen that is at least five inches in size. “While the four to five inch screen segment is not considered desirable by most of our respondents, four-inch screens...
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