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Sneaker Envy Motivated These Two Women To Create A Nike Fantasy Shop

25/07/2013

Emily Hodgson and Emilie Riis launched the faux online store Purple Unicorn Planet as part of their campaign to urge the mother (...)
Emily Hodgson and Emilie Riis launched the faux online store Purple Unicorn Planet as part of their campaign to urge the mother of all footwear companies to make its men’s styles available for women, too. While some have closets full of high heels from Jimmy Choo, Manolo Blahnik, and Christian Louboutin, I have a closet full of sneakers--mostly high tops--from Nike, Puma, and adidas. My collection would be a lot bigger if more styles were available to me. But unfortunately many of the coolest designs are made in men’s sizes only. This drives me crazy. I live in New York City where sneaker culture is hot, and I should be able to walk the streets wearing the ultimate kicks. It turns out I am not alone in my frustration. Across the pond in London, where sneakers are called trainers, Emily Hodgson and Emilie Riis have also been stewing about this disparity, but they were actually motivated to do something about it, launching Purple Unicorn Planet. The fantasy shop was created to inspire Nike to make trainers for men available in women’s sizes, too.Read Full Story    
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