Publications

Learn what incremental attribution in Meta Ads is, how it works and why it can transform the way you measure the real impact of e-commerce campaigns.

BYDAS Creative Director Inez Borges will be a speaker at the Graphic Arts Conference 2026 – Ethics, promoted by Colégio Interno dos Carvalhos, to reflect on the impact of Artificial Intelligence on creativity and its ethical implications.

Shopify now offers native B2B features on the Basic, Grow and Advanced plans. Find out what changes, the impact on small market companies, and why this update could accelerate new B2B projects at BYDAS.

CPC is rising across most industries. Learn what is driving higher Google Ads costs, how AI Overviews and smart bidding affect auction pressure, and what practical steps advertisers should take to protect margins, reduce waste and improve CPA.

Discover why Google Business Profile remains essential for local SEO, online reputation and visibility for brands that want to capture local demand and turn searches into real opportunities.

Before hiring technical SEO, it is worth understanding which changes are truly feasible, which audit recommendations are not always worth implementing and which outdated myths still distort technical decisions.

Discover how Google Search Console’s new brand filter helps separate branded and generic traffic to better analyse organic growth and improve SEO decision-making.

Discover which social media platforms generate the most engagement in 2026, which formats perform best, and why replying, posting consistently, and adapting content to each channel remains decisive.

Discover what is changing in Google Ads between 2025 and 2026: more artificial intelligence, automation, reporting, assisted creative production, and new measurement challenges for performance-driven brands.

Understand how bot traffic is distorting eCommerce metrics, why Shopify and WooCommerce are more exposed to AI-driven bots, and how technical mitigation can help recover conversion rate.

BYDAS joins the e-commerce jury of the 2025-26 Prémios Lusófonos da Criatividade, represented by its General Director, Luis Cordeiro, reinforcing the agency’s recognition in e-commerce, digital strategy, and online experience.

Microsoft has simplified bidding setup in Microsoft Advertising. Learn what changes with Maximize Conversions, Maximize Conversion Value, Target CPA and Target ROAS, and what it means for advertisers

Discover how we solved a slow-performance issue in a Shopify store through a detailed technical analysis that led to the removal of redundant widgets and the optimization of HTML code. The result: 200% revenue growth and a 91% increase in conversion rate.

Discover how Copilot Checkout and Brand Agents can transform e-commerce in 2026 by reducing friction, decentralising sales and accelerating conversion with artificial intelligence.

Discover how artificial intelligence is transforming Paid Media, from automation and creativity to data optimisation, bidding and performance-driven campaigns.