Publications

BYDAS attended Lisbon AI Summit 2026 with Inez Borges. A reflection on AI, creativity, strategy, leadership and digital transformation.

Shopify has matured and agencies must evolve: less unnecessary code, more UI/UX, CRO, performance and visual differentiation. BYDAS’ vision for 2026.

BYDAS will be at Lisbon AI Summit 2026 on 8 June with Inez Borges, the agency’s Creative Director. We will share our vision on artificial intelligence, brands and ecommerce, and will be available for networking meetings during the event.

Google has launched generative AI reports in Search Console, following the path opened by Bing AI Performance. See what changes in SEO measurement.

The EU wants to reduce external technological dependence and strengthen digital sovereignty. The European Parliament has replaced Google with Qwant, a symbolic move with implications for companies, data, SEO and digital infrastructure.

The Google May 2026 Core Update generated strong ranking volatility. Learn what it means, how to assess SEO impact and what actions to take to recover organic traffic.

BYDAS has worked with Shopify since 2011 and was the first official partner in Portugal. A reflection on our journey, active clients, technology evolution and the future of Shopify agencies.

Shopify Smart Data Protection optimises data sharing with active pixels. Learn what to review in paid media campaigns, CRM and tracking setups.

BYDAS participated in Google Marketing Live 2026 to anticipate changes in Google’s advertising ecosystem and prepare clients for a new era of measurement, data and AI.

Google’s removal of FAQ rich results and new Ahrefs data weaken the idea that schema automatically increases AI citations. Discover what changes for technical SEO, GEO and content strategy.

BYDAS was present at the 80th anniversary of Ferreira de Sá Rugs, a memorable event that celebrated history, industry, elegance and strong relationships.

Static websites no longer meet today’s expectations. Discover how dynamic websites improve personalisation, conversion, customer autonomy and digital growth.

BYDAS was cited by WPoptic in a guide to the WordPress Tech Stack, reinforcing the importance of aligning hosting, performance, security and digital marketing.

Online shopping is changing: AI agents, UCP, stablecoins, blockchain and API payments may transform the classic e-commerce funnel into an experience based on intention, automation and trust.

BYDAS was mentioned in a y77.ai article about artificial intelligence, Google Ads and brand control. Learn why automation requires strategy, data and consistency.