Publications Página #2

Let’s get to know Inez Borges a little better - she took on the role of Creative Director at BYDAS in 2025, and we haven’t yet had much time to talk about the revolution she has sparked within the agency. But finally, we’re sharing with you, in interview format, a bit more about her!

Complete guide to adopting Shopify Plus: when it makes sense, key advantages (native B2B, automation, extensible checkout, international markets), core features, and why BYDAS – a Shopify expert since 2011 – is the ideal partner to implement and scale.

Technical article about mention share and inclusion rate in search marketing, addressing CTR decline and the rise of conversational AI

Exploring authenticity, communities and brand purpose: how consumers expect brands to be transparent, value-driven and embrace UGC and micro-influencers.

Exploring the future of search marketing: fewer Google SERPs, more conversational AI and voice search, new SEO strategies, and the rise of online authority.

BrightEdge research shows brand citation differences between Google AIO and ChatGPT, offering strategies to increase visibility across AI-powered search platforms

Discover the essential questions CMOs should ask about their WordPress tech stack: hosting, performance, security, maintenance, and alignment with marketing goals.

CEO Luis Cordeiro reveals how Bydas pioneered digital marketing in Portugal, leveraged Shopify early, and embraced AI to reshape e‑commerce and content creation.

Google Web Guide uses AI to organize search results by topic, putting real websites first and supporting a fairer, more open web.

BYDAS, one of the first Shopify Partners in Europe, helps european brands scale their e-commerce with technical expertise and an integrated Iberian vision.

SeQura, a partner of Bydas, offers flexible payment methods such as instalment payments and the option to pay after delivery. Ideal for Shopify stores, these options increase conversions and enhance the customer experience.

Looking to enter the Portuguese market? BYDAS is a native digital agency with global experience, offering strategic and creative solutions for international brands. A smarter way to grow locally with measurable results.