Publications Page #2

A BYDAS and Católica Porto Business School study analyses AI, SEO, GEO and AEO through the Odd Takes project, comparing human-written and AI-generated articles in organic search.

Luis Cordeiro’s invitation to the Lisbon Advertising Festival highlights BYDAS’ creative evolution and full-service positioning.

Google Preferred Sources is now globally available. Learn how this signal can influence SEO, Top Stories, Google Discover and audience relationships.

Learn how advertising storytelling boosts engagement, brand awareness, and conversions with practical frameworks and examples.

Discover which are the best social media platforms to promote products and how to choose the right strategy to increase sales and online visibility.

Publishing more content no longer guarantees better SEO results. Learn how saturation, cannibalisation, crawl budget and topical authority have changed organic growth.

Discover how to adapt to a cookieless world with first-party data strategies. Improve targeting, personalization, and trust in digital marketing.

Learn what Google E-E-A-T is and why it matters for SEO. Improve your website’s authority, trust, and organic performance.

Inez Borges' participation in the 2026 Graphic Arts Conference explores ethics, authorship and creative responsibility in AI-driven design.

Marketplaces already account for 83.4% of global GMV in 2025. Discover how this shift is changing ecommerce, online stores and digital strategy for brands.

Discover how Shopify Custom Apps enable online store integration with mainstream, niche or fully custom ERP systems, ensuring robustness, scalability and long-term operational stability.

Discover how SEO has evolved to influence AI visibility and what to do to help your brand appear in LLM-generated answers in 2026.

Learn what incremental attribution in Meta Ads is, how it works and why it can transform the way you measure the real impact of e-commerce campaigns.

BYDAS Creative Director Inez Borges will be a speaker at the Graphic Arts Conference 2026 – Ethics, promoted by Colégio Interno dos Carvalhos, to reflect on the impact of Artificial Intelligence on creativity and its ethical implications.

Shopify now offers native B2B features on the Basic, Grow and Advanced plans. Find out what changes, the impact on small market companies, and why this update could accelerate new B2B projects at BYDAS.