Discover how Google Search Console’s new brand filter helps separate branded and generic traffic to better analyse organic growth and improve SEO decision-making.
Discover which social media platforms generate the most engagement in 2026, which formats perform best, and why replying, posting consistently, and adapting content to each channel remains decisive.
Discover what is changing in Google Ads between 2025 and 2026: more artificial intelligence, automation, reporting, assisted creative production, and new measurement challenges for performance-driven brands.
Understand how bot traffic is distorting eCommerce metrics, why Shopify and WooCommerce are more exposed to AI-driven bots, and how technical mitigation can help recover conversion rate.
BYDAS joins the e-commerce jury of the 2025-26 Prémios Lusófonos da Criatividade, represented by its General Director, Luis Cordeiro, reinforcing the agency’s recognition in e-commerce, digital strategy, and online experience.
Microsoft has simplified bidding setup in Microsoft Advertising. Learn what changes with Maximize Conversions, Maximize Conversion Value, Target CPA and Target ROAS, and what it means for advertisers
Discover how we solved a slow-performance issue in a Shopify store through a detailed technical analysis that led to the removal of redundant widgets and the optimization of HTML code. The result: 200% revenue growth and a 91% increase in conversion rate.
Discover how Copilot Checkout and Brand Agents can transform e-commerce in 2026 by reducing friction, decentralising sales and accelerating conversion with artificial intelligence.
Discover how artificial intelligence is transforming Paid Media, from automation and creativity to data optimisation, bidding and performance-driven campaigns.
Discover what Server-Side Tracking is, its benefits, when to implement it and how it improves digital measurement, privacy and campaign performance.
Discover why thousands of brands are migrating from WooCommerce to Shopify. The analysis reveals the benefits in terms of security, cost reduction, and conversion growth. See success stories and how Shopify's platform is driving brand growth
Get to know Leonardo's journey, software developer at BYDAS, from his adaptation to Portugal to the challenges in developing innovative solutions and his vision on the future of digital agencies.
Discover the key updates for merchants in 2026 on Shopify: AI tools, smart discovery channels, native testing, automation, and much more to drive the growth of your online store.
Explore European Alternatives, a directory of Europe-based SaaS and digital services. BYDAS has joined the initiative to promote safer, GDPR-aligned choices and a more resilient tech stack.
A practical guide to European productivity and AI alternatives - cloud, email, collaboration and sovereign models - plus how geopolitics may reshape Europe’s tech consumption.
