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NLWeb: Microsoft’s open-source bridge to the agentic web

NLWeb, Microsoft’s open-source initiative, may accelerate the transition to the agentic web. Learn why schema markup, JSON-LD and structured data will be essential for SEO, GEO and ecommerce.

Veteran Shopify Partner for European E-commerce Brands

BYDAS, one of the first Shopify Partners in Europe, helps european brands scale their e-commerce with technical expertise and an integrated Iberian vision.

Product feed ads in ChatGPT: how to prepare your e-commerce business

Learn how to prepare your online store catalogue for product feed ads in ChatGPT, covering data quality, technical requirements, SEO, GEO, Shopify, measurement and product-page optimisation.

It was about time! Inez in the first person.

Let’s get to know Inez Borges a little better - she took on the role of Creative Director at BYDAS in 2025, and we haven’t yet had much time to talk about the revolution she has sparked within the agency. But finally, we’re sharing with you, in interview format, a bit more about her!

Search Marketing in the Era of Conversational AI: A Technical and Philosophical Reflection

Exploring the future of search marketing: fewer Google SERPs, more conversational AI and voice search, new SEO strategies, and the rise of online authority.

From Tech Stack to Performance: What CMOs Must Ask About WordPress

Discover the essential questions CMOs should ask about their WordPress tech stack: hosting, performance, security, maintenance, and alignment with marketing goals.

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