Search Engine Optimization

Our SEO actions are highly personalized and use the best practices and advanced strategies available to generate proven results in companies of all sectors and sizes. At BYDAS, we have mastered the art and science of generating organic traffic and qualified leads to a company's website, with the objective of exceeding marketing goals and achieving a positive return on investment.

With our knowledge in SEO, we help our clients increase the visibility of their websites in search results, which results in greater traffic, engagement and conversions. Additionally, our strategies are constantly adapted to search algorithm updates, ensuring results remain consistent and relevant over the long term.

We combine our digital marketing expertise with a data-driven approach, allowing us to quickly identify areas of improvement and optimization opportunities for your business. Our mission is to help you achieve online success by exceeding your goals and ensuring a positive return on investment.

Keyword planning and optimization is a critical step in SEO strategy as it involves researching, analyzing and selecting the most relevant keywords to generate organic traffic for your website. Our consultancy can be fundamental in this process, as we help clients understand how they can be found on the internet by selecting the keywords most used by their potential audience. In addition to offering predictions, our keyword planning services provide detail and intentionality in searches, allowing us to recommend future search trends.

We also offer SEO planning services, which consist of a search process that results in a proposal of keywords with the potential to attract a specific audience to your website, both through organic and paid traffic. The difference between the actions that will be taken depends on the approach chosen by our customers.

Technical SEO is one of the most critical and demanding processes in optimizing a website for search engines, focusing on technical factors such as crawling, indexing, website loading speed, and security. The main objective of technical SEO is to resolve any issues related to a website's search engine performance, infrastructure, accessibility, and indexability. A website with solid technical SEO maximizes the benefit of your other SEO-focused activities, like writing high-quality content or earning links to authoritative sites.

This phase of the search engine optimization process is the most demanding from a technical point of view and the one that most draws on the experience of a well-established digital agency with proven experience in web development, since many of the technical concepts involved in this process need to be understood from a historical point of view (from the beginnings of indexing, through Google PageRank factors, to the current Structured Data. All of these factors, some more current than others, have a cause-effect relationship between them.

Local SEO is a subset of SEO that focuses on increasing visibility in search results with location-specific intent (such as; face-to-face services, physical shopping, or directions to a business). These types of local searches can be optimized based on a specific location, a city (Porto, Lisbon, Braga, etc...), related to the user's location (e.g. seo services near me) or other searches with mixed locations.

BYDAS has long experience in local SEO and in exploring the benefits of Google My Business to achieve rankings (also organic) but on Google maps which are, moreover, also presented in the generic search, albeit in a reduced form. However, even in this summarized format, where only 3 companies are presented, being one of these 3 is an extremely important factor in obtaining large volumes of organic traffic.

Ecommerce SEO is a subset of SEO that focuses on increasing visibility in search results with online purchasing intent. Optimizing for these types of searches uses several tactics and strategies to increase organic traffic to an online store.

Implementation of rich snippets, improvement of structured data, personalized product feeds, evaluation systems, search systems and many more actions that allow you to increase the visibility of an e-commerce business and/or the products it sells.