Search Engine Optimization

SEO - SEARCH ENGINE OPTIMIZATION

An SEO agency with an eye on your success

An SEO agency with an eye on your success

Our SEO actions are highly personalized and use the best practices and advanced strategies available to generate proven results in companies of all sectors and sizes. At BYDAS, we have mastered the art and science of generating organic traffic and qualified leads to a company's website, with the objective of exceeding marketing goals and achieving a positive return on investment.

With our knowledge in SEO, we help our clients increase the visibility of their websites in search results, which results in greater traffic, engagement and conversions. Additionally, our strategies are constantly adapted to search algorithm updates, ensuring results remain consistent and relevant over the long term.

We combine our digital marketing expertise with a data-driven approach, allowing us to quickly identify areas of improvement and optimization opportunities for your business. Our mission is to help you achieve online success by exceeding your goals and ensuring a positive return on investment.

Request a Quote

SEO Audit and Strategic Consulting

BYDAS offers strategic consulting services, corporate training and organic traffic quality audits, with a focus on search engine optimization (SEO). By working on SEO as a value-added service, we can offer effective solutions in different web projects, such as websites and online stores. Our knowledge is based on practical experience, learning from past successes and failures.

Our SEO audit is one of the most sought after services, as it offers a technical and strategic analysis report that complements the free reports available on the internet. Our goal is not just to achieve a perfect score of 100%, but to identify specific areas where a given website can improve in terms of SEO. We believe that SEO should be approached strategically, focusing on specific areas that generate the greatest impact for a website, rather than trying to be the best in all areas.

SEO Audit and Strategic Consulting
Keyword planning and optimization

Keyword planning and optimization

Keyword planning and optimization is a critical step in SEO strategy as it involves researching, analyzing and selecting the most relevant keywords to generate organic traffic for your website. Our consultancy can be fundamental in this process, as we help clients understand how they can be found on the internet by selecting the keywords most used by their potential audience. In addition to offering predictions, our keyword planning services provide detail and intentionality in searches, allowing us to recommend future search trends.

We also offer SEO planning services, which consist of a search process that results in a proposal of keywords with the potential to attract a specific audience to your website, both through organic and paid traffic. The difference between the actions that will be taken depends on the approach chosen by our customers.

Content Creation with SEO

Content creation with SEO is creating content for the web (texts, images, videos, etc...) with the firm intention of ensuring that this content is reachable by crawlers in a decisive way: that is, giving crawlers every reason to consume the content and give it the greatest possible relevance in terms of search results. This type of exercise involves a lot of knowledge of how a website's information flow works, from hypertext (html) to meta-content.

Our content management/editing services (web copywriting) already meet these needs. And a large part of our involvement in content management/editing guarantees quality and proactivity in the texts produced.

Content Creation with SEO
Technical SEO

Technical SEO

Technical SEO is one of the most critical and demanding processes in optimizing a website for search engines, focusing on technical factors such as crawling, indexing, website loading speed, and security. The main objective of technical SEO is to resolve any issues related to a website's search engine performance, infrastructure, accessibility, and indexability. A website with solid technical SEO maximizes the benefit of your other SEO-focused activities, like writing high-quality content or earning links to authoritative sites.

This phase of the search engine optimization process is the most demanding from a technical point of view and the one that most draws on the experience of a well-established digital agency with proven experience in web development, since many of the technical concepts involved in this process need to be understood from a historical point of view (from the beginnings of indexing, through Google PageRank factors, to the current Structured Data. All of these factors, some more current than others, have a cause-effect relationship between them.

Link Building

Search engine optimization isn't limited to what's on your website. Google's algorithms also take into account what other websites might say about yours. By having links from other sites with relevant authority, your site will directly benefit from this factor. The opposite can also be true: being harmed by pointing to websites with weak authority or even websites with penalties.

Link Building strategies are a very important point of reflection for medium/long term actions. And they must be worked on legitimately to avoid penalties.

Link Building
Local SEO for Lisbon and Porto

Local SEO for Lisbon and Porto

Local SEO is a subset of SEO that focuses on increasing visibility in search results with location-specific intent (such as; face-to-face services, physical shopping, or directions to a business). These types of local searches can be optimized based on a specific location, a city (Porto, Lisbon, Braga, etc...), related to the user's location (e.g. seo services near me) or other searches with mixed locations.

BYDAS has long experience in local SEO and in exploring the benefits of Google My Business to achieve rankings (also organic) but on Google maps which are, moreover, also presented in the generic search, albeit in a reduced form. However, even in this summarized format, where only 3 companies are presented, being one of these 3 is an extremely important factor in obtaining large volumes of organic traffic.

Optimizing a website’s speed

Improving a website's loading speed and performance across multiple browsers and devices is now also considered SEO optimization. Site speed is measured by how quickly content loads and is a ranking signal used by search algorithms. Speed ​​also plays a vital role in the user experience on the website, as with higher loading times the average conversion rate increases considerably.

BYDAS has a history of excellence at this level, with several projects where it was able to conclusively stand out from the competition. In recent years, we have made progress in optimizing website speed, also entering the scope of SaaS (software as a service) where the demand and demand is greater. For example, optimizing the speed of Shopify online stores!

Optimizing a website’s speed
SEO for E-Commerce

SEO for E-Commerce

Ecommerce SEO is a subset of SEO that focuses on increasing visibility in search results with online purchasing intent. Optimizing for these types of searches uses several tactics and strategies to increase organic traffic to an online store.

Implementation of rich snippets, improvement of structured data, personalized product feeds, evaluation systems, search systems and many more actions that allow you to increase the visibility of an e-commerce business and/or the products it sells.

Grow your business with our SEO services

A top SEO company in Portugal like BYDAS can help drive more traffic, create more business opportunities and increase your sales. As consumers turn to the internet for advice on where to shop or which company to hire from, optimal placement in Google search results will inherently generate more brand awareness and website traffic.

People believe, of course, that companies higher up in Google search results are the best, and customers are more likely to buy from those higher-ranked companies. The higher you appear on Google, the more brand recognition and the more top of mind your business will be for future purchases.

Grow your business with our SEO services

Advantages of BYDAS SEO service

If you search Google for "seo porto agency" or "seo porto services", you will find hundreds of results, each claiming to be the best SEO services in the world. But we are at the top, so if what you are looking for is someone who can put you at the top of the searches too, we are the ones you should talk to! We remind you that:

  • We have over 10 years of experience in SEO;
  • We are not just an SEO agency, we are a digital agency with technical resources that also allow us to implement optimizations or analyze in greater detail technical SEO problems that many SEO companies cannot:
  • Our client portfolio responds to us.
Request a Quote

SEO vs. SEO Paid Advertising

Many people confuse search engine optimization (SEO) with search engine marketing (SEM). Although SEO and SEM deal with optimizing a website, they are two different things. SEO is a marketing strategy that focuses on influencing search engine algorithms and improving a website's organic search rankings; SEM is the practice of using paid advertising on search engines to gain visibility.

In both cases, BYDAS has the necessary competence to accompany you in the marketing efforts you desire.

Check our prices

Need a professional cloud based solution for your email and productivity?

Join Google Workspace