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Exploring authenticity, communities and brand purpose: how consumers expect brands to be transparent, value-driven and embrace UGC and micro-influencers.

Discover how Shopify Collective is transforming e-commerce through brand partnerships and collaborative, inventory-free selling.

Learn how the omnichannel approach is reshaping customer experience — and how Bydas helps brands connect platforms, data, and design to build stronger digital ecosystems.

Google warns against overreliance on SEO audit tool scores. Learn why contextual, expert-driven technical SEO audits deliver real performance improvements.

Discover how Shopify Arena drives innovation in e-commerce and how Bydas supports brands with Shopify Plus development, digital strategy, and performance marketing.

Let’s get to know Inez Borges a little better - she took on the role of Creative Director at BYDAS in 2025, and we haven’t yet had much time to talk about the revolution she has sparked within the agency. But finally, we’re sharing with you, in interview format, a bit more about her!