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Technical article about mention share and inclusion rate in search marketing, addressing CTR decline and the rise of conversational AI

CEO Luis Cordeiro reveals how Bydas pioneered digital marketing in Portugal, leveraged Shopify early, and embraced AI to reshape e‑commerce and content creation.

By invitation of the Barcelona Chamber of Commerce, BYDAS, together with nine Spanish agencies that are official Shopify partners, will take part in a pitch to 350 Catalan companies seeking to migrate their e-commerce solutions to Shopify.

Let’s get to know Inez Borges a little better - she took on the role of Creative Director at BYDAS in 2025, and we haven’t yet had much time to talk about the revolution she has sparked within the agency. But finally, we’re sharing with you, in interview format, a bit more about her!

SeQura, a partner of Bydas, offers flexible payment methods such as instalment payments and the option to pay after delivery. Ideal for Shopify stores, these options increase conversions and enhance the customer experience.

Google Web Guide uses AI to organize search results by topic, putting real websites first and supporting a fairer, more open web.