E-COMMERCE REINVENTED
Anyone who has experience with websites and even other online stores has experienced new challenges with Cloud and SaaS. Suddenly, all of the costly infrastructures that companies have implemented over the years no longer make much sense and it makes more sense to pay for resources that you use instead of buying resources without knowing if they will ever be used.
It was here that the SaaS conquered the new technology business and is now conquering fast-paced e-commerce. Your business does not need to waste time and money planning and implementing a technology structure, but rather concentrating on what it does best - the product or service it has to offer.
This paradigm shift has fostered the big business of the last decade with innovation and creativity being the main motivation of entrepreneurs - as a democratization of the digital economy.
Owning your entire business in the cloud, run by a SaaS, guarantees you a peace of mind that you will never reach with old-fashioned solutions like unloading the old opensource software Wordpress, Prestashop or Magento and installing it on a server in your company. We all know that this is a solution to sell 100 orders per month. It is not a credible or sustainable solution for the future, unless it has a dedicated team to guarantee technological sustainability.
The Shopify Plus program, at the outset, is not for those who want to take the first steps in online sales. Let us be clear.
This program is clearly aimed at companies that understand the subject, know the cost of all the resources they have to allocate for the business to sustain itself technologically and commercially.
The contract with each company is done in a personalized way, but always expect an average monthly fee of around € 2,000, which is not a comfortable value for a small company, it is an extremely competitive value for companies that pay for other technology solutions such as the Magento Enterprise that can reach USD 75 000 per year
Companies that already own businesses in the cloud with millions of monthly pageviews know the differences between the cloud and have a dedicated or even shared server. But they also know that the hundreds of Euros that pay monthly make the investment in digital a serious issue that should generate return - Shopify plus already includes in the price all the traffic you can get in your store with unlimited bandwidth.
While being the grayest argument for adopting Shopify Plus, it is certainly the strongest argument on the investment side.
Within the options currently on the market, this technology solution from Canadian company Shopify is by far the most balanced for most online businesses that have some maturity and need to scale, or even for new business with very solid and valid business plans for the digital economy
BYDAS has been accompanying several companies on this successful track record, and so far, we have not known of any cases where the investment in this program did not bring a return.
On average, and in a market context like Portugal and with the right investment in advertising, a brand can expect at least a return of more than 1 million Euros in the first year, provided it is well advised by the Success Manager and has a clear strategy and with the product validated in the market.
This program is definitely for projects that want to manage a volume of orders over 100 a day, so the broad product offerings and the inventory itself should match the investment.
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