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3 smart decisions to make before advertising on Facebook

06/08/2014

Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on the (...)
Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally on the Adknowledge blog. The most common issue businesses face when trying to advertise on Facebook is not being properly prepared from the very beginning. Before your organization pulls the trigger on a Facebook ad spend, and way before working with a social advertising partner, it’s essential that your team understands your company’s ongoing objectives. Facebook is a powerful advertising platform for advertisers to reach highly targeted customers at scale at various points through the conversion funnel. For advertisers, the Facebook platform offers a variety of tools, ad units and targeting... This story continues at The Next Web The post 3 smart decisions to make before advertising on Facebook first on The Next Web.
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