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5 best practices for e-books and guides to generate results

08/11/2014

This post originally appeared on the Evergage blog. B2B marketers know that online audiences are driven by two motivations: 1. a strong (...)
This post originally appeared on the Evergage blog. B2B know that online audiences are driven by two motivations: 1. a strong desire to learn and 2. a desire to generate results for their companies. That’s why business leaders are investing so heavily in content development as a key demand generation best practice — to bridge the gap between customer education and sales. According to a report from the Content Marketing Institute, 93 percent of B2B are investing in demand gen resources like infographics, blog posts, whitepapers and videos. What’s happening, as a result of this rapid proliferation of content, however,... This story continues at The Next Web
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