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After Apple, Google might also block trackers on Android that help target ads

05/02/2021

Last year, Apple announced a new feature in iOS 14 that forced app makers to ask for explicit user permission if they wanted to track user data. Now, Google is also mulling over the introduction of similar measures on its Android mobile operating system. According to a report by Bloomberg, the company has already...
Last year, Apple announced a new feature in iOS 14 that forced app makers to ask for explicit user permission if they wanted to track user data. Now, Google is also mulling over the introduction of similar measures on its Android mobile operating system. According to a report by Bloomberg, the company has already started discussing possible solutions to limit tracking. However, the final solution might not be as harsh as Apple’s, and it might give some leverage to publishers for ad targeting. [Read: How much does it cost to buy, own, and run an EV? It’s not as much… This story continues at The Next WebOr just read more coverage about: Android,Apple,Google Last year, Apple announced a new feature in iOS 14 that forced app makers to ask for explicit user permission if they wanted to track user data. Now, Google is also mulling over the introduction of similar measures on its Android mobile operating system. According to a report by Bloomberg, the company has already started discussing possible solutions to limit tracking. However, the final solution might not be as harsh as Apple’s, and it might give some leverage to publishers for ad targeting. [Read: How much does it cost to buy, own, and run an EV? It’s not as much… This story continues at The Next WebOr just read more coverage about: Android,Apple,Google
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