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Alternate Reality Game Will Turn You Into a Fitness Maniac

04/04/2014

"Run an Empire" is like the board game Risk mashed up with Nike+."Alternate reality game" is the term du jour for what used to be (...)
"Run an Empire" is like the board game Risk mashed up with Nike+."Alternate reality game" is the term du jour for what used to be called "playing make-believe with your friends outside." The main difference is that ARGs are designed by professionals, aimed at adults, and usually harness the Internet and mobile phone technology to create their fantasy worlds as virtual "layers" over the real world. Run an Empire is a new ARG app that challenges you to conquer territory and defend it from rivals, rather like the classic strategy game Risk--but the territory is your own neighborhood, and the only way to conquer it is to walk or run around it with your own two feet.Read Full Story    
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