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Amazon brings ‘Login and Pay with Amazon’ service for buying from third-party sites to Europe

16/09/2014

Amazon today introduced its ‘Login and Pay with Amazon‘ service in Europe. The tool allows businesses to update their websites (...)
Amazon today introduced its ‘Login and Pay with Amazon‘ service in Europe. The tool allows businesses to update their websites with an Amazon login option, which customers can then choose to quickly pay using the details they have stored with the e-commerce giant. The service is designed to reduce friction in the checkout process, similar to how Facebook and Google offer developers their own platforms as a sign-in method for third-party apps and websites. Rather than punching in long-winded personal details – in Amazon’s instance, credit or debit card information – customers can click once and have everything submitted instantly.... This story continues at The Next Web The post Amazon brings ‘Login and Pay with Amazon’ service for buying from third-party sites to Europe appeared first on The Next Web. Amazon today introduced its ‘Login and Pay with Amazon‘ service in Europe. The tool allows businesses to update their websites with an Amazon login option, which customers can then choose to quickly pay using the details they have stored with the e-commerce giant. The service is designed to reduce friction in the checkout process, similar to how Facebook and Google offer developers their own platforms as a sign-in method for third-party apps and websites. Rather than punching in long-winded personal details – in Amazon’s instance, credit or debit card information – customers can click once and have everything submitted instantly.... This story continues at The Next Web The post Amazon brings ‘Login and Pay with Amazon’ service for buying from third-party sites to Europe appeared first on The Next Web.
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