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Audi, Google, Hertz, and the Avengers: Endgame brand tie-in marketing machine

26/04/2019

Over 22 movies, Marvel’s brand tie-in strategy has remained consistent, even as the product partners change. After 21 films released over more than a decade, the first cycle of the Marvel Cinematic Universe nears its dramatic end with the release of Avengers: Endgame. And what better way to mark this...
Over 22 movies, Marvel’s brand tie-in strategy has remained consistent, even as the product partners change. After 21 films released over more than a decade, the first cycle of the Marvel Cinematic Universe nears its dramatic end with the release of Avengers: Endgame. And what better way to mark this once-in-a-lifetime pop cultural moment than to doll yourself up with Ulta Beauty, go rent an Audi from Hertz, pick up a McDonald’s happy meal, and take a pic of it with your Google Pixel 3 phone?Read Full Story Over 22 movies, Marvel’s brand tie-in strategy has remained consistent, even as the product partners change. After 21 films released over more than a decade, the first cycle of the Marvel Cinematic Universe nears its dramatic end with the release of Avengers: Endgame. And what better way to mark this once-in-a-lifetime pop cultural moment than to doll yourself up with Ulta Beauty, go rent an Audi from Hertz, pick up a McDonald’s happy meal, and take a pic of it with your Google Pixel 3 phone?Read Full Story
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