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Automakers are going all-in on gaming to keep us in our cars

26/10/2022

Every new car release means another competitor for brands — and the industry seems to be pumping out new vehicles every day. Companies are chasing every avenue to attract customers in this competitive market. And the latest? Well, that’d be gaming. Besides, of course, a vehicle’s visual appeal and the joy of...
Every new car means another competitor for brands — and the industry seems to be pumping out new vehicles every day. Companies are chasing every avenue to attract customers in this competitive market. And the latest? Well, that’d be gaming. Besides, of course, a vehicle’s visual appeal and the joy of being behind the driver’s seat, designers are focusing their attention on our overall in-car experience. This is especially the case with EVs and their time-zapping charging. Sitting in the car gets boring, and carmakers want to entertain us.   One company entering this space is N-Dream, the Swiss startup…This story continues at The Next Web
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