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Barstool Sports CEO Erika Nardini finally responds: “What do I have to apologize for?”

08/03/2019

The sports site CEO speaks out for the first time about why her team stole a video, what she thinks of Twitter’s policies–and why she hasn’t spoken to the comedian who started it all. On Monday, writer and performer Miel Brudow took to Twitter to disclose publicly how her content had been...
The sports site CEO speaks out for the first time about why her team stole a video, what she thinks of Twitter’s policies–and why she hasn’t spoken to the comedian who started it all. On Monday, writer and performer Miel Brudow took to Twitter to disclose publicly how her content had been misappropriated by Barstool Sports, the increasingly popular but highly polarizing sports media and lifestyle brand, and detailed the company’s subsequent treatment of her. Her story quickly went viral, prompting a public acknowledgement by Barstool founder and “El Presidente” Dave Portnoy that the company’s response was “moronic.” Brudow was then subject to a campaign of harassment. Content theft has become a hot topic of late, thanks to Fuck Jerry and the online efforts to boycott it. The sports site Deadspin beseeched everyone (including Fast Company) to “Stop Enabling Barstool’s Shit.” Having recognized Barstool as an innovative company in media and CEO Erika Nardini as one of 2018’s Most Creative People in Business, we reached out to Nardini to discuss this week’s events. What follows is a lightly edited transcript of our conversation:Read Full Story The sports site CEO speaks out for the first time about why her team stole a video, what she thinks of Twitter’s policies–and why she hasn’t spoken to the comedian who started it all. On Monday, writer and performer Miel Brudow took to Twitter to disclose publicly how her content had been misappropriated by Barstool Sports, the increasingly popular but highly polarizing sports media and lifestyle brand, and detailed the company’s subsequent treatment of her. Her story quickly went viral, prompting a public acknowledgement by Barstool founder and “El Presidente” Dave Portnoy that the company’s response was “moronic.” Brudow was then subject to a campaign of harassment. Content theft has become a hot topic of late, thanks to Fuck Jerry and the online efforts to boycott it. The sports site Deadspin beseeched everyone (including Fast Company) to “Stop Enabling Barstool’s Shit.” Having recognized Barstool as an innovative company in media and CEO Erika Nardini as one of 2018’s Most Creative People in Business, we reached out to Nardini to discuss this week’s events. What follows is a lightly edited transcript of our conversation:Read Full Story
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