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Big Raisin is not going to let millennials kill it off without a fight

17/01/2019

Can millennials be wooed back to snacking on raisins? Sun-Maid, America’s number-one dried-grape brand, has ambitious plans to reignite their interest. (Hint: sour raisins.) Millennials are guilty of “killing” a number of food products: American cheese, mayonnaise, canned tuna, and other products...
Can millennials be wooed back to snacking on raisins? Sun-Maid, America’s number-one dried-grape brand, has ambitious plans to reignite their interest. (Hint: sour raisins.) Millennials are guilty of “killing” a number of food products: American cheese, mayonnaise, canned tuna, and other products that fail to rack up the likes on Instagram. Even avocados are no longer safe.Read Full Story Can millennials be wooed back to snacking on raisins? Sun-Maid, America’s number-one dried-grape brand, has ambitious plans to reignite their interest. (Hint: sour raisins.) Millennials are guilty of “killing” a number of food products: American cheese, mayonnaise, canned tuna, and other products that fail to rack up the likes on Instagram. Even avocados are no longer safe.Read Full Story
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