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Businesses With A Strong Sense Of Purpose Are More Successful

31/05/2013

Want to make more money? Make sure your employees feel like they’re working for something greater than just profit. You (...)
Want to make more money? Make sure your employees feel like they’re working for something greater than just profit. You may have already sensed that companies with a clear sense of purpose do better than those without one. A new study from Deloitte confirms it: organizations that focus their energies beyond pure profit do better than those without a "culture of purpose." And yet, the survey also reveals that most executives and employees think that businesses aren’t doing enough to create this kind of culture. The survey, which sampled 1,310 U.S. adults, found that 90% of people who believe their organization has a strong sense of purpose also report a strong financial showing in the business over the past year. They also report high employee and customer satisfaction. Only 65% of respondents who say they work for an organization without a strong culture of purpose report a good financial performance in the company. Customer satisfaction is relatively low (63%) and employee satisfaction is dismal (19%).Read Full Story     Want to make more money? Make sure your employees feel like they’re working for something greater than just profit. You may have already sensed that companies with a clear sense of purpose do better than those without one. A new study from Deloitte confirms it: organizations that focus their energies beyond pure profit do better than those without a "culture of purpose." And yet, the survey also reveals that most executives and employees think that businesses aren’t doing enough to create this kind of culture. The survey, which sampled 1,310 U.S. adults, found that 90% of people who believe their organization has a strong sense of purpose also report a strong financial showing in the business over the past year. They also report high employee and customer satisfaction. Only 65% of respondents who say they work for an organization without a strong culture of purpose report a good financial performance in the company. Customer satisfaction is relatively low (63%) and employee satisfaction is dismal (19%).Read Full Story    
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