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Clients loved this designer’s work. Turns out, he was an AI

20/07/2020

A Russian design firm passed off computer-generated work as human, and it’s a peek at things to come. His name was Nikolay Ironov, and for a year, he designed logos for influencers, restaurants, apps, and new products. As a critical member of Russian design firm Art. Lebedev Studio, his clients were happy with...
A Russian design firm passed off computer-generated work as human, and it’s a peek at things to come. His name was Nikolay Ironov, and for a year, he designed logos for influencers, restaurants, apps, and new products. As a critical member of Russian design firm Art. Lebedev Studio, his clients were happy with his work. And they should have been! Looking through Ironov’s public portfolio, the brand work is full of quirky, bold identities—with an undefinable whimsy that you might even call soul.Read Full Story A Russian design firm passed off computer-generated work as human, and it’s a peek at things to come. His name was Nikolay Ironov, and for a year, he designed logos for influencers, restaurants, apps, and new products. As a critical member of Russian design firm Art. Lebedev Studio, his clients were happy with his work. And they should have been! Looking through Ironov’s public portfolio, the brand work is full of quirky, bold identities—with an undefinable whimsy that you might even call soul.Read Full Story
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