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Customer segmentation and personalization: How to combine 2 powerful techniques

27/10/2014

David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared (...)
David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. Customer segmentation means categorizing your visitors/users in a way that achieves a business goal – even your early adopters. There are tons of benefits to correctly segmenting: avoiding useless channels, identifying the most profitable channels, improving your customer service, discovering unexplored niches and more. It all boils down to using your resources wisely to achieve maximum profitability. Before we get into this deeply, I’d like to bring up a fascinating story of how Target (USA) ironically over-targeted its customers. The famous... This story continues at The Next Web David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. Customer segmentation means categorizing your visitors/users in a way that achieves a business goal – even your early adopters. There are tons of benefits to correctly segmenting: avoiding useless channels, identifying the most profitable channels, improving your customer service, discovering unexplored niches and more. It all boils down to using your resources wisely to achieve maximum profitability. Before we get into this deeply, I’d like to bring up a fascinating story of how Target (USA) ironically over-targeted its customers. The famous... This story continues at The Next Web
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