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Don’t believe the (digital) hype: Political campaigns still focus on TV for ads

22/03/2019

Overall, 2018 political campaigns and PACs spent only 2.7% to 5.1% of their budgets on digital ads. Fifty percent of their spending went to TV ads. While the Trump 2020 campaign is already spending big on digital ads, other campaigns at the state and national levels still rely mainly on TV and direct mail to reach...
Overall, 2018 political campaigns and PACs spent only 2.7% to 5.1% of their budgets on digital ads. Fifty percent of their spending went to TV ads. While the Trump 2020 campaign is already spending big on digital ads, other campaigns at the state and national levels still rely mainly on TV and direct mail to reach voters. That’s according to a new study from the Democratic volunteer organizing group Tech For Campaigns, which based its findings on a review of the Google and Facebook political ad archive.Read Full Story Overall, 2018 political campaigns and PACs spent only 2.7% to 5.1% of their budgets on digital ads. Fifty percent of their spending went to TV ads. While the Trump 2020 campaign is already spending big on digital ads, other campaigns at the state and national levels still rely mainly on TV and direct mail to reach voters. That’s according to a new study from the Democratic volunteer organizing group Tech For Campaigns, which based its findings on a review of the Google and Facebook political ad archive.Read Full Story
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