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Extreme Makeover: MVRDV Transforms A Drab Building With A Splashy Facade

21/06/2013

An old commercial building in Gangnam, Seoul, gets a new lease on life. The first time you heard “Gangnam Style,” (...)
An old commercial building in Gangnam, Seoul, gets a new lease on life. The first time you heard “Gangnam Style,” its appeal was immediate though its lyrics were, for non-Korean speakers, indecipherable. What was Gangnam, and what is that dance? After dissecting the song into searchable keywords, you, along with the rest of the world, discovered that Gangnam was actually a place, a posh shopping district of Seoul. Just a short time before Psy’s pop satire became a global hit, architecture firm MVRDV was beginning work on a project in Gangnam, a new facade for an unsightly commercial building. Nine months later, Gangnam-gu was on the map, and the architects’ glassy facelift was at the center of it.Read Full Story    
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