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Facebook and Google are eating your TV

16/03/2018

Bad news for network television: 2017 seems to have been the first year where digital advertising significantly eroded the growth of traditional TV advertising. That is to say, Google and Facebook—commanding most of the marketplace—grew their ad businesses to new heights last year, as TV ad dollars fell...
Bad news for network television: 2017 seems to have been the first year where digital advertising significantly eroded the growth of traditional TV advertising. That is to say, Google and Facebook—commanding most of the marketplace—grew their ad businesses to new heights last year, as TV ad dollars fell at a higher-than-expected clip. This is a … Continue reading “Facebook and Google are eating your TV” Bad news for network television: 2017 seems to have been the first year where digital advertising significantly eroded the growth of traditional TV advertising. That is to say, Google and Facebook—commanding most of the marketplace—grew their ad businesses to new heights last year, as TV ad dollars fell at a higher-than-expected clip.Read Full Story
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