Insights

Communication and Technology news

Facebook launches Audience Insights, a marketing tool offering trends around current and potential customers

08/05/2014

Facebook today launched a new tool for marketers called Facebook Audience Insights, available within Ads Manager for all US marketers (...)
Facebook today launched a new tool for called Facebook Audience Insights, available within Ads Manager for all US today and rolling out globally “in the coming months.” As its name implies, the tool lets advertisers gather customer about their target audiences. The idea is to give trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the tool surfaces. The tool gives about users in the following categories: Demographics: Age and gender, lifestyle, education, relationship status, job role, and household size. Page Likes: The top Pages... This story continues at The Next Web
facebooktoolinsightsmarketersaudience

Need a professional cloud based solution for your email and productivity?

Join Google Workspace