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Facebook’s two-pronged mobile messaging app strategy

10/04/2014

Facebook is doubling down on its own messaging app after revealing plans to remove the messaging feature from its regular mobile apps, (...)
Facebook is doubling down on its own messaging app after revealing plans to remove the messaging feature from its regular mobile apps, and force users to download Messenger if they want to chat directly with friends. This development comes less than two months after Facebook agreed to a $19 billion deal to buy WhatsApp, a messaging app that of course competes with Facebook Messenger. The traditional dynamics of tech acquisitions might suggest that WhatsApp and Messenger would be merged/integrated, but we already know that Facebook has pledged to keep WhatsApp independent. In which case, the move to push more Facebook users... This story continues at The Next Web Facebook is doubling down on its own messaging app after revealing plans to remove the messaging feature from its regular mobile apps, and force users to download Messenger if they want to chat directly with friends. This development comes less than two months after Facebook agreed to a $19 billion deal to buy WhatsApp, a messaging app that of course competes with Facebook Messenger. The traditional dynamics of tech acquisitions might suggest that WhatsApp and Messenger would be merged/integrated, but we already know that Facebook has pledged to keep WhatsApp independent. In which case, the move to push more Facebook users... This story continues at The Next Web
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