Insights

Communication and Technology news

Facebook severs relationship with third-party data brokers

29/03/2018

In light of Facebook’s recent privacy woes, the company today pledged to take a meaningful step in writing past wrongs by shutting data brokers out of its multi-billion dollar ad platform. Facebook’s product marketing director Graham Mudd had this to say: We want to let advertisers know that we will be shutting...
In light of Facebook’s recent privacy woes, the company today pledged to take a meaningful step in writing past wrongs by shutting data brokers out of its multi-billion dollar ad platform. Facebook’s product marketing director Graham Mudd had this to say: We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook. The plan centers on third-party brokers like… This story continues at The Next WebOr just read more coverage about: Facebook In light of Facebook’s recent privacy woes, the company today pledged to take a meaningful step in writing past wrongs by shutting data brokers out of its multi-billion dollar ad platform. Facebook’s product marketing director Graham Mudd had this to say: We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook. The plan centers on third-party brokers like… This story continues at The Next WebOr just read more coverage about: Facebook
shuttingdatabrokersthisfacebook’sfacebookstepproductmarketingprivacy

Other articles of interest

Need a professional cloud based solution for your email and productivity?

Join Google Workspace

Cookies Usage

This website uses cookies to improve the user experience and feed the platform's statistical systems. By continuing, you will be accepting their use.