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Fyre Festival’s lead designer talks about branding a scam

26/03/2019

“From the start, the brief wasn’t really a brief. It was just: This is our audience, this is what we’re trying to sell them.” We’re living in a cultural moment obsessed with scams. From the HBO documentary on Elizabeth Holmes and Theranos to Netflix and Hulu’s dueling...
“From the start, the brief wasn’t really a brief. It was just: This is our audience, this is what we’re trying to sell them.” We’re living in a cultural moment obsessed with scams. From the HBO documentary on Elizabeth Holmes and Theranos to Netflix and Hulu’s dueling documentaries on Fyre Festival, con artists have captured the popular imagination.Read Full Story “From the start, the brief wasn’t really a brief. It was just: This is our audience, this is what we’re trying to sell them.” We’re living in a cultural moment obsessed with scams. From the HBO documentary on Elizabeth Holmes and Theranos to Netflix and Hulu’s dueling documentaries on Fyre Festival, con artists have captured the popular imagination.Read Full Story
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