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Gmail’s new logo is a mess. This amateur designer fixed it

04/11/2020

Google’s branding defies logic. In October, Google released a new suite of icons for its popular apps including Gmail, Calendar, and Drive. The plan was good: Unify Google’s brands with icons that match one another with the same basic color treatment Google is known for. But the execution was...
Google’s branding defies logic. In October, Google released a new suite of icons for its popular apps including Gmail, Calendar, and Drive. The plan was good: Unify Google’s brands with icons that match one another with the same basic color treatment Google is known for. But the execution was questionable. People complained that the icons matched so much, you couldn’t tell them apart. Indeed, at a glance, it can be hard to tell Maps from Drive from Home. Even Jennifer Daniel, a designer at Google, expressed frustration at the new look:Read Full Story Google’s branding defies logic. In October, Google released a new suite of icons for its popular apps including Gmail, Calendar, and Drive. The plan was good: Unify Google’s brands with icons that match one another with the same basic color treatment Google is known for. But the execution was questionable. People complained that the icons matched so much, you couldn’t tell them apart. Indeed, at a glance, it can be hard to tell Maps from Drive from Home. Even Jennifer Daniel, a designer at Google, expressed frustration at the new look:Read Full Story
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