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Google has been secretly tracking your offline purchases with help from Mastercard

31/08/2018

Google wants to know what you buy, and Mastercard is here to help. The Holy Grail of advertising data is offline sales. Every marketer wants to know if an ad for something online led to someone going into a physical store and buying it. And data companies have long offered services trying to measure this. Nielsen...
Google wants to know what you buy, and Mastercard is here to help. The Holy Grail of advertising data is offline sales. Every marketer wants to know if an ad for something online led to someone going into a physical store and buying it. And data companies have long offered services trying to measure this. Nielsen Catalina, for instance, uses data from things like store membership cards to track user purchases. And big guns like Facebook have long used these services.Read Full Story Google wants to know what you buy, and Mastercard is here to help. The Holy Grail of advertising data is offline sales. Every marketer wants to know if an ad for something online led to someone going into a physical store and buying it. And data companies have long offered services trying to measure this. Nielsen Catalina, for instance, uses data from things like store membership cards to track user purchases. And big guns like Facebook have long used these services.Read Full Story
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