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Google launches Primer app to get startups up to speed on marketing, PR and search advertising

09/10/2014

Google is looking to bridge the gap between the complexity of its ad products and startup users’ often relative inexperience with (...)
Google is looking to bridge the gap between the complexity of its ad products and startup users’ often relative inexperience with marketing and search ads. Launched today, Primer looks to give startups the most basic of tips on successful marketing via five minute lessons (case studies, quizzes and insider tips) designed specifically for startups. Google said it “created Primer as a way to make it easier for businesses to be successful at marketing. We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros.” Of course, helping startups to become... This story continues at The Next Web The post Google launches Primer app to get startups up to speed on marketing, PR and search advertising appeared first on The Next Web. Google is looking to bridge the gap between the complexity of its ad products and startup users’ often relative inexperience with marketing and search ads. Launched today, Primer looks to give startups the most basic of tips on successful marketing via five minute lessons (case studies, quizzes and insider tips) designed specifically for startups. Google said it “created Primer as a way to make it easier for businesses to be successful at marketing. We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros.” Of course, helping startups to become... This story continues at The Next Web The post Google launches Primer app to get startups up to speed on marketing, PR and search advertising appeared first on The Next Web.
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