Insights

Communication and Technology news

Google unveils new mobile-focused display ad formats, rolling out in the ‘coming months’

28/09/2014

Google is developing a new portfolio of display ad formats and tools for advertisers to use across its Google Display Network, AdMob network (...)
Google is developing a new portfolio of display ad formats and tools for advertisers to use across its Google Display Network, AdMob network and DoubleClick services. The company says they’re designed specifically for mobile and will be released over the coming months. Engagement ads leverage advertisers’ existing brand assets and repackage them into rich, media-centric HTML5 ads. One example that Google gave includes two states: a small “invitation” banner with a glimpse at the hidden media, followed by an “expanded” state (shown left) that includes a small carousel for switching between a related video, a map and an image gallery. TrueView... This story continues at The Next Web The post Google unveils new mobile-focused display ad formats, rolling out in the ‘coming months’ appeared first on The Next Web. Google is developing a new portfolio of display ad formats and tools for advertisers to use across its Google Display Network, AdMob network and DoubleClick services. The company says they’re designed specifically for mobile and will be released over the coming months. Engagement ads leverage advertisers’ existing brand assets and repackage them into rich, media-centric HTML5 ads. One example that Google gave includes two states: a small “invitation” banner with a glimpse at the hidden media, followed by an “expanded” state (shown left) that includes a small carousel for switching between a related video, a map and an image gallery. TrueView... This story continues at The Next Web The post Google unveils new mobile-focused display ad formats, rolling out in the ‘coming months’ appeared first on The Next Web.
googledisplayformatstoolsunveilsadmob networknetworkacrossadvertisersportfolio

Build your professional online store with one of the more experienced Shopify Partners

More information