Insights

Communication and Technology news

How an AI graphic designer convinced clients it was human

16/07/2020

Nikolay Ironov had been working as a graphic designer for more than a year before he revealed his secret.  As an employee of Art. Lebedev Studio — Russia’s largest design company — Ironov had already worked on more than 20 commercial projects, creating everything from beer bottle labels to startup logos. But...
Nikolay Ironov had been working as a graphic designer for more than a year before he revealed his secret.  As an employee of Art. Lebedev Studio — Russia’s largest design company — Ironov had already worked on more than 20 commercial projects, creating everything from beer bottle labels to startup logos. But Ironov was not the person he claimed to be. In fact, the designer was not a person at all. Last month, Art. Lebedev Studio revealed the truth to its clients: their logos had been created by an AI system. “Many of our clients were extremely happy with all this buzz in… This story continues at The Next Web Nikolay Ironov had been working as a graphic designer for more than a year before he revealed his secret.  As an employee of Art. Lebedev Studio — Russia’s largest design company — Ironov had already worked on more than 20 commercial projects, creating everything from beer bottle labels to startup logos. But Ironov was not the person he claimed to be. In fact, the designer was not a person at all. Last month, Art. Lebedev Studio revealed the truth to its clients: their logos had been created by an AI system. “Many of our clients were extremely happy with all this buzz in… This story continues at The Next Web
ironovmorethanlebedevclientslogosbeenrevealedcreating20 commercial

Build your professional online store with one of the more experienced Shopify Partners

More information