Insights

Communication and Technology news

How do advertisers find users on a second device and why do they care?

26/09/2014

Sam Barnett is the CEO and co-founder of Struq. According to research by Time Warner, users switch between devices an average of 27 (...)
Sam Barnett is the CEO and co-founder of Struq. According to research by Time Warner, users switch between devices an average of 27 times a day. For any advertiser that wants to target you with relevant advertising this is a massive issue and, through necessity, the advertising industry has evolved. We no longer perceive the user population as just a set of separate devices but rather many users with many devices. The key is knowing which user owns which device; but how does it work and why do advertisers care? Quality vs quantity – deterministic vs probabilistic matching The first... This story continues at The Next Web The post How do advertisers find users on a second device and why do they care? appeared first on The Next Web. Sam Barnett is the CEO and co-founder of Struq. According to research by Time Warner, users switch between devices an average of 27 times a day. For any advertiser that wants to target you with relevant advertising this is a massive issue and, through necessity, the advertising industry has evolved. We no longer perceive the user population as just a set of separate devices but rather many users with many devices. The key is knowing which user owns which device; but how does it work and why do advertisers care? Quality vs quantity – deterministic vs probabilistic matching The first... This story continues at The Next Web The post How do advertisers find users on a second device and why do they care? appeared first on The Next Web.
usersdevicesadvertisersdevicecaretimeaveragebetweenswitchwarner

Need a profissional and scalable solution for seriuos e-Commerce business?

Learn More about Shopify Plus