A 10% increase in the number of likes on organizations’ Facebook pages is associated with a 1% increase in the number of they get. Online giving, for charities made through websites and apps, is growing quickly. It rose 17% between 2016 and 2018 to over $34 billion. Some 8.5% of all U.S. charitable donations, including grants from foundations and gifts from people and companies, are made through websites and apps.Read Full Story