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How Facebook’s ad system lets companies talk out of both sides of their mouths

14/04/2021

Liberals on Facebook are given one picture of ExxonMobil. To them, the multibillion-dollar oil giant sells itself as turning over a new leaf, exploring “carbon capture” techniques that put carbon back into the ground. If you’re a conservative, Exxon has a very different message: “The oil and gas industry is...
Liberals on Facebook are given one picture of ExxonMobil. To them, the multibillion-dollar oil giant sells itself as turning over a new leaf, exploring “carbon capture” techniques that put carbon back into the ground. If you’re a conservative, Exxon has a very different message: “The oil and gas industry is THE engine that powers America’s economy,” reads one ad targeted at conservatives. “Help us make sure unnecessary regulations don’t slow energy growth.” Credit: Facebook Ad Library via NYU Ad ObservatoryThe ad on the left was shown to Facebook users who engage with liberal political content, while the one on the…This story continues at The Next WebOr just read more coverage about: Facebook Liberals on Facebook are given one picture of ExxonMobil. To them, the multibillion-dollar oil giant sells itself as turning over a new leaf, exploring “carbon capture” techniques that put carbon back into the ground. If you’re a conservative, Exxon has a very different message: “The oil and gas industry is THE engine that powers America’s economy,” reads one ad targeted at conservatives. “Help us make sure unnecessary regulations don’t slow energy growth.” Credit: Facebook Ad Library via NYU Ad ObservatoryThe ad on the left was shown to Facebook users who engage with liberal political content, while the one on the…This story continues at The Next WebOr just read more coverage about: Facebook
facebookthatliberalsgivenpictureexxonmobilthemmultibillion-dollargiantsells

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