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How to correct a social media blunder

28/10/2014

This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.There is an old adage that any (...)
This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.There is an old adage that any press is good press, meaning eyes on the brand and the company are better than no eyes at all, even if that news is unexpected or negative. This, of course, is debatable, but little positive sentiment has come of social media blunders. Instead, these situations are associated with scandal, embarrassment, and human resources issues. At this point in the digital age, companies are investing both time and money in growing their social communities. There are guidelines around the voice, tone, what makes for informative and entertaining content, and what the social media team... This story continues at The Next Web This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.There is an old adage that any press is good press, meaning eyes on the brand and the company are better than no eyes at all, even if that news is unexpected or negative. This, of course, is debatable, but little positive sentiment has come of social media blunders. Instead, these situations are associated with scandal, embarrassment, and human resources issues. At this point in the digital age, companies are investing both time and money in growing their social communities. There are guidelines around the voice, tone, what makes for informative and entertaining content, and what the social media team... This story continues at The Next Web
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