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How to do your PR in the age of information overload

08/10/2014

Javier Sanz is a marketer at Woorank. The moment has arrived: Startups and companies are pitching media with guest posts that (...)
Javier Sanz is a marketer at Woorank. The moment has arrived: Startups and companies are pitching media with guest posts that instead of providing some real value to the final reader, they are looking for a quick, easy, fast, dirty – and usually not good in terms of conversion – way of promotion. Weeks ago, I remember reading something on the internet to the effect of ‘doing PR and pitching media to cover your thing is just a matter of calling the right API. Don’t pretend to call an API which does not exist, adapt to it.’ Geeky, yes – and right... This story continues at The Next Web The post How to do your PR in the age of information overload appeared first on The Next Web. Javier Sanz is a marketer at Woorank. The moment has arrived: Startups and companies are pitching media with guest posts that instead of providing some real value to the final reader, they are looking for a quick, easy, fast, dirty – and usually not good in terms of conversion – way of promotion. Weeks ago, I remember reading something on the internet to the effect of ‘doing PR and pitching media to cover your thing is just a matter of calling the right API. Don’t pretend to call an API which does not exist, adapt to it.’ Geeky, yes – and right... This story continues at The Next Web The post How to do your PR in the age of information overload appeared first on The Next Web.
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