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Humans send the best welcome emails, not robots

16/10/2014

Sandi MacPherson is the Editor-in-Chief at Quibb. This post originally appeared on the Quibb blog. When you welcome a new user to (...)
Sandi MacPherson is the Editor-in-Chief at Quibb. This post originally appeared on the Quibb blog. When you welcome a new user to your product, don’t put a robot in control. The welcome email is your best opportunity to develop a relationship with someone who’s already interested in your product. It’s extremely valuable and you only get one shot, so it needs to be fully controlled by an actual person (preferably the founder). At the beginning, when you’re trying to learn what’s working in your product and what’s not, a founder can welcome every new user and develop that relationship. Eventually, this... This story continues at The Next Web The post Humans send the best welcome emails, not robots appeared first on The Next Web. Sandi MacPherson is the Editor-in-Chief at Quibb. This post originally appeared on the Quibb blog. When you welcome a new user to your product, don’t put a robot in control. The welcome email is your best opportunity to develop a relationship with someone who’s already interested in your product. It’s extremely valuable and you only get one shot, so it needs to be fully controlled by an actual person (preferably the founder). At the beginning, when you’re trying to learn what’s working in your product and what’s not, a founder can welcome every new user and develop that relationship. Eventually, this... This story continues at The Next Web The post Humans send the best welcome emails, not robots appeared first on The Next Web.
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