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Inside McDonald’s bold–but maybe not bold enough—strategy to turn customers into super fans

09/11/2020

How the Golden Arches wants to turn its ubiquity into loyalty and love. Back on September 3, artist Travis Scott dropped a cryptically branded Instagram post featuring a suspiciously familiar action figure arm reaching out of a McDonald’s bag. It preceded the fast-food giant’s official announcement of...
How the Golden Arches wants to turn its ubiquity into loyalty and love. Back on September 3, artist Travis Scott dropped a cryptically branded Instagram post featuring a suspiciously familiar action figure arm reaching out of a McDonald’s bag. It preceded the fast-food giant’s official announcement of their collaboration by about six days, and led to fans lining up at McDonald’s drive-thrus asking for the Travis Scott meal before any of the brand’s actual advertising had even launched.Read Full Story How the Golden Arches wants to turn its ubiquity into loyalty and love. Back on September 3, artist Travis Scott dropped a cryptically branded Instagram post featuring a suspiciously familiar action figure arm reaching out of a McDonald’s bag. It preceded the fast-food giant’s official announcement of their collaboration by about six days, and led to fans lining up at McDonald’s drive-thrus asking for the Travis Scott meal before any of the brand’s actual advertising had even launched.Read Full Story
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