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Inside the secretly effective–and underrated–way Netflix keeps its shows and movies at the forefront of pop culture

28/02/2019

How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more. On New Year’s Day, Kim Kardashian West decided to watch a movie on Netflix. With that one click, one of the most popular people on the internet unwittingly joined an...
How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more. On New Year’s Day, Kim Kardashian West decided to watch a movie on Netflix. With that one click, one of the most popular people on the internet unwittingly joined an already crashing tidal wave of Bird Box meme-ification. Even with 59.6 million Twitter followers, West was late to a very, very big party–and fellow social star Chrissy Teigen let her know it.Read Full Story How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more. On New Year’s Day, Kim Kardashian West decided to watch a movie on Netflix. With that one click, one of the most popular people on the internet unwittingly joined an already crashing tidal wave of Bird Box meme-ification. Even with 59.6 million Twitter followers, West was late to a very, very big party–and fellow social star Chrissy Teigen let her know it.Read Full Story
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