Singapore-based
welfare
teamed up with digital agency Yolk to create an
interactive website
that reveals some of the cruelty
that buying dogs from a pet shop supports. It’s difficult to believe
that anyone would still buy a dog from a pet store, given how much attention has been brought to the issue of
mills. Unfortunately, the problem seems to persist, with pet buyers unaware
that mills are where dogs are made to breed product for pet stores, typically in nightmarish conditions, until they outlive their usefulness. Animal support
frequently speak out against such practices, and occasionally they team up with social media
to make sure the message is heard. In the past we’ve seen videos encouraging prospective pet owners to adopt rather than buy from pet shops, but the latest effort is an
interactive website
that takes pet lovers on a journey behind the pet store. Created by Singapore-based
welfare
and digital agency Yolk the new site introduces viewers to the kind of playful
they might meet at a pet shop--and then reveal the conditions back from where the
came.Read Full Story