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Kanye West on his design process, sustainability, and the future of Yeezy

At the Fast Company Innovation Festival, West announced his decision to move Yeezy operations stateside.Kanye West burst onto the global stage, first, for his rapping and producing talents. But his work as a fashion designer over the past six years has become just as much a part of his legacy. The artist’s...
At the Fast Company Innovation Festival, West announced his decision to move Yeezy operations stateside.Kanye West burst onto the global stage, first, for his rapping and producing talents. But his work as a fashion designer over the past six years has become just as much a part of his legacy. The artist’s multibillion-dollar brand Yeezy, which is wholly owned by West, is known for its eponymous “Yeezy” sneakers and monochromatic tones. On the main stage at Fast Company’s Innovation Festival yesterday, West and his collaborator, Yeezy lead designer Steven Smith, announced that the company’s operations will be moving stateside in the next two years.Read Full Story
west yeezy operations kanye stateside

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