Google’s Abigail Posner explains why those screaming goat aren’t just a mindless distraction, they reflect a real human need to elevate the everyday, make connections and exchange energy, and outlines how brands can meaningfully participate. “This is what the internet is all about, people. A killer song, a stupid meme, a nostalgic throwback to 2001 and, most importantly, bites of dumb hilarity that come in 30-second bursts.” Huffington Post on the Harlem Shake, Feb 2013 The stats tell us that we’re spending more and more time on the web creating, curating and sharing visual content. We uploaded over half a million variations of "Harlem Shake" to YouTube in the past few months. Google searches for Cat GIFs hit an all time high last month. And we took 380 billion photos last year--that’s 10% of all the photos ever taken, ever. But let’s be honest--these are fun, but they don’t matter, right? They’re pretty much a waste of time.Read Full Story